Deal Sheet: 2026 Aviator Reserve

Dave Sinclair Lincoln St. Peters · Saint Peters, MO · VIN: 5LM5J7XC0TGL21469

Negotiation Guide

Opening Offer

$72,369

Fair Price

$73,869

Walk Away Above

$73,102

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$64,378

Est. Invoice$66,548

Holdback (est.)$2,170

MSRP (Sticker)$72,335

Asking Price$77,335

Markup+$5,000

Est. Dealer Margin on This Car$12,957

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory78 vehicles

Avg Markup (All Models)+$4,321

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell20 days

Avg Sold Markup+$1,143

Price History

Jul 9, 2026$73,335 → $77,335(+$4,000)

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