Deal Sheet: 2026 Aviator Reserve

Lincoln of Franklin · Franklin, TN · VIN: 5LM5J7XC0TGL20872

Negotiation Guide

Opening Offer

$83,094

Fair Price

$84,594

Walk Away Above

$83,827

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,923

Est. Invoice$76,415

Holdback (est.)$2,492

MSRP (Sticker)$83,060

Asking Price$88,060

Markup+$5,000

Est. Dealer Margin on This Car$14,137

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory414 vehicles

Avg Markup (All Models)-$182

Avg Markup (Aviator)+$5,000

% Below MSRP68%

Avg Days to Sell23 days

Avg Sold Markup-$295

Price History

Jul 9, 2026$84,060 → $88,060(+$4,000)

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