Deal Sheet: 2026 Aviator Reserve

Bob Smith Lincoln, Inc. · Billings, MT · VIN: 5LM5J7XC0TGL19740

Negotiation Guide

Opening Offer

$84,518

Fair Price

$86,018

Walk Away Above

$85,609

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$75,828

Est. Invoice$78,384

Holdback (est.)$2,556

MSRP (Sticker)$85,200

Asking Price$90,200

Markup+$5,000

Est. Dealer Margin on This Car$14,372

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)+$3,474

Avg Markup (Aviator)+$5,000

% Below MSRP21%

Avg Days to Sell21 days

Avg Sold Markup+$1,333

Price History

Jul 9, 2026$86,200 → $90,200(+$4,000)

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

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+$5,000$87,35025d