Deal Sheet: 2026 Aviator Reserve

Magic City Lincoln · Roanoke, VA · VIN: 5LM5J7XC0TGL18023

Negotiation Guide

Opening Offer

$76,015

Fair Price

$77,515

Walk Away Above

$77,070

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$68,196

Est. Invoice$70,495

Holdback (est.)$2,299

MSRP (Sticker)$76,625

Asking Price$81,625

Markup+$5,000

Est. Dealer Margin on This Car$13,429

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory169 vehicles

Avg Markup (All Models)-$1,488

Avg Markup (Aviator)+$5,000

% Below MSRP87%

Avg Days to Sell21 days

Avg Sold Markup-$961

Price History

Jul 9, 2026$77,625 → $81,625(+$4,000)

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