Deal Sheet: 2026 Aviator Reserve

Bob Smith Lincoln, Inc. · Billings, MT · VIN: 5LM5J7XC0TGL15736

Negotiation Guide

Opening Offer

$73,269

Fair Price

$74,769

Walk Away Above

$74,312

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$65,731

Est. Invoice$67,947

Holdback (est.)$2,216

MSRP (Sticker)$73,855

Asking Price$78,855

Markup+$5,000

Est. Dealer Margin on This Car$13,124

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)+$3,474

Avg Markup (Aviator)+$5,000

% Below MSRP21%

Avg Days to Sell21 days

Avg Sold Markup+$1,333

Price History

Jul 9, 2026$74,855 → $78,855(+$4,000)

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