Deal Sheet: 2026 Aviator Reserve

Kruse Lincoln · Marshall, MN · VIN: 5LM5J7XC0TGL14800

Negotiation Guide

Opening Offer

$75,817

Fair Price

$77,317

Walk Away Above

$76,871

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$68,018

Est. Invoice$70,311

Holdback (est.)$2,293

MSRP (Sticker)$76,425

Asking Price$81,425

Markup+$5,000

Est. Dealer Margin on This Car$13,407

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory64 vehicles

Avg Markup (All Models)-$1,070

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell25 days

Avg Sold Markup-$1,079

Price History

Jul 9, 2026$77,425 → $81,425(+$4,000)

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+$5,000$87,07046d

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