Deal Sheet: 2026 Aviator Reserve

Cogswell Mtrs Inc · Russellville, AR · VIN: 5LM5J7XC0TGL11461

Negotiation Guide

Opening Offer

$83,893

Fair Price

$85,393

Walk Away Above

$84,982

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$75,267

Est. Invoice$77,804

Holdback (est.)$2,537

MSRP (Sticker)$84,570

Asking Price$89,570

Markup+$5,000

Est. Dealer Margin on This Car$14,303

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory100 vehicles

Avg Markup (All Models)-$795

Avg Markup (Aviator)+$5,000

% Below MSRP76%

Avg Days to Sell23 days

Avg Sold Markup-$769

Price History

Jul 9, 2026$85,570 → $89,570(+$4,000)

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