Deal Sheet: 2026 Aviator Reserve

Nick Mayer Lincoln Mayfield · Mayfield Heights, OH · VIN: 5LM5J7XC0TGL05465

Negotiation Guide

Opening Offer

$78,192

Fair Price

$79,692

Walk Away Above

$79,256

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$70,150

Est. Invoice$72,514

Holdback (est.)$2,365

MSRP (Sticker)$78,820

Asking Price$83,820

Markup+$5,000

Est. Dealer Margin on This Car$13,670

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory200 vehicles

Avg Markup (All Models)+$1,125

Avg Markup (Aviator)+$5,000

% Below MSRP48%

Avg Days to Sell22 days

Avg Sold Markup-$213

Price History

Jul 9, 2026$79,820 → $83,820(+$4,000)

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