Deal Sheet: 2026 Aviator Reserve

Fox Lincoln Grand Traverse · Traverse City, MI · VIN: 5LM5J7XC0TGL03845

Negotiation Guide

Opening Offer

$76,544

Fair Price

$78,044

Walk Away Above

$77,277

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$68,094

Est. Invoice$70,389

Holdback (est.)$2,295

MSRP (Sticker)$76,510

Asking Price$81,510

Markup+$5,000

Est. Dealer Margin on This Car$13,416

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)$0

Avg Markup (Aviator)+$5,000

% Below MSRP56%

Avg Days to Sell15 days

Avg Sold Markup+$222

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