Deal Sheet: 2026 Aviator Reserve

David McDavid Lincoln Frisco · Frisco, TX · VIN: 5LM5J7WCXTGL20556

Negotiation Guide

Opening Offer

$69,070

Fair Price

$70,570

Walk Away Above

$69,998

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$61,788

Est. Invoice$63,871

Holdback (est.)$2,083

MSRP (Sticker)$69,425

Asking Price$74,425

Markup+$5,000

Est. Dealer Margin on This Car$12,637

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory207 vehicles

Avg Markup (All Models)+$3,498

Avg Markup (Aviator)+$5,000

% Below MSRP25%

Avg Days to Sell22 days

Avg Sold Markup+$1,401

Price History

Jul 9, 2026$70,425 → $74,425(+$4,000)

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+$5,000$87,35025d