Deal Sheet: 2026 Aviator Reserve

J.C. Lewis Lincoln, LLC · Savannah, GA · VIN: 5LM5J7WC9TGL21813

Negotiation Guide

Opening Offer

$72,257

Fair Price

$73,757

Walk Away Above

$73,296

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$64,823

Est. Invoice$67,008

Holdback (est.)$2,185

MSRP (Sticker)$72,835

Asking Price$77,835

Markup+$5,000

Est. Dealer Margin on This Car$13,012

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory64 vehicles

Avg Markup (All Models)+$2,984

Avg Markup (Aviator)+$5,000

% Below MSRP30%

Avg Days to Sell21 days

Avg Sold Markup+$1,649

Price History

Jul 9, 2026$73,835 → $77,835(+$4,000)

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+$5,000$84,12039d

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+$5,000$74,50046d

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+$5,000$87,35025d