Deal Sheet: 2026 Aviator Reserve

Paul Thigpen Ford Lincoln · Vidalia, GA · VIN: 5LM5J7WC9TGL21617

Negotiation Guide

Opening Offer

$73,349

Fair Price

$74,849

Walk Away Above

$74,082

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$65,250

Est. Invoice$67,450

Holdback (est.)$2,199

MSRP (Sticker)$73,315

Asking Price$78,315

Markup+$5,000

Est. Dealer Margin on This Car$13,065

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)-$1,558

Avg Markup (Aviator)+$5,000

% Below MSRP80%

Avg Days to Sell21 days

Avg Sold Markup-$1,136

Price History

Jul 9, 2026$74,315 → $78,315(+$4,000)

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