Deal Sheet: 2026 Aviator Reserve

Gary Yeomans Lincoln Ocala · Ocala, FL · VIN: 5LM5J7WC9TGL21004

Negotiation Guide

Opening Offer

$69,847

Fair Price

$71,347

Walk Away Above

$70,876

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$62,660

Est. Invoice$64,773

Holdback (est.)$2,112

MSRP (Sticker)$70,405

Asking Price$75,405

Markup+$5,000

Est. Dealer Margin on This Car$12,745

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory419 vehicles

Avg Markup (All Models)-$576

Avg Markup (Aviator)+$5,000

% Below MSRP84%

Avg Days to Sell16 days

Avg Sold Markup-$275

Price History

Jul 9, 2026$71,405 → $75,405(+$4,000)

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