Deal Sheet: 2026 Aviator Reserve

Lamarque Lincoln · Kenner, LA · VIN: 5LM5J7WC9TGL20208

Negotiation Guide

Opening Offer

$71,680

Fair Price

$73,180

Walk Away Above

$72,688

• Recent buyers paid ~$1,534 above MSRP
• Sitting 44 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$64,254

Est. Invoice$66,419

Holdback (est.)$2,166

MSRP (Sticker)$72,195

Asking Price$77,195

Markup+$5,000

Est. Dealer Margin on This Car$12,941

Percentile100% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)+$4,106

Avg Markup (Aviator)+$5,000

% Below MSRP9%

Avg Days to Sell21 days

Avg Sold Markup+$1,364

Price History

Jul 9, 2026$73,195 → $77,195(+$4,000)

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+$5,000$84,12039d

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+$5,000$89,10044d

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+$5,000$74,50046d

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+$5,000$87,35025d