Deal Sheet: 2026 Aviator Reserve

O. C. Welch Lincoln · Hardeeville, SC · VIN: 5LM5J7WC9TGL13937

Negotiation Guide

Opening Offer

$78,737

Fair Price

$80,237

Walk Away Above

$79,804

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$70,639

Est. Invoice$73,020

Holdback (est.)$2,381

MSRP (Sticker)$79,370

Asking Price$84,370

Markup+$5,000

Est. Dealer Margin on This Car$13,731

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$680

Avg Markup (Aviator)+$5,000

% Below MSRP76%

Avg Days to Sell24 days

Avg Sold Markup-$743

Price History

Jul 9, 2026$80,370 → $84,370(+$4,000)

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