Deal Sheet: 2026 Aviator Reserve

Golden Circle Lincoln, Inc. · Jackson, TN · VIN: 5LM5J7WC8TGL21639

Negotiation Guide

Opening Offer

$74,614

Fair Price

$76,114

Walk Away Above

$75,557

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$66,750

Est. Invoice$69,000

Holdback (est.)$2,250

MSRP (Sticker)$75,000

Asking Price$80,000

Markup+$5,000

Est. Dealer Margin on This Car$13,250

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)-$1,257

Avg Markup (Aviator)+$5,000

% Below MSRP80%

Avg Days to Sell24 days

Avg Sold Markup-$962

Price History

Jul 9, 2026$76,000 → $80,000(+$4,000)

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