Deal Sheet: 2026 Aviator Reserve

Central Florida Lincoln · Orlando, FL · VIN: 5LM5J7WC8TGL20880

Negotiation Guide

Opening Offer

$68,076

Fair Price

$69,576

Walk Away Above

$69,000

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$60,898

Est. Invoice$62,951

Holdback (est.)$2,053

MSRP (Sticker)$68,425

Asking Price$73,425

Markup+$5,000

Est. Dealer Margin on This Car$12,527

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)+$3,736

Avg Markup (Aviator)+$5,000

% Below MSRP16%

Avg Days to Sell18 days

Avg Sold Markup+$1,429

Price History

Jul 9, 2026$69,425 → $73,425(+$4,000)

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