Deal Sheet: 2026 Aviator Reserve

West Point Lincoln · Houston, TX · VIN: 5LM5J7WC8TGL18577

Negotiation Guide

Opening Offer

$72,287

Fair Price

$73,787

Walk Away Above

$73,326

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$64,850

Est. Invoice$67,036

Holdback (est.)$2,186

MSRP (Sticker)$72,865

Asking Price$77,865

Markup+$5,000

Est. Dealer Margin on This Car$13,015

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)+$3,626

Avg Markup (Aviator)+$5,000

% Below MSRP24%

Avg Days to Sell21 days

Avg Sold Markup+$804

Price History

Jul 9, 2026$73,865 → $77,865(+$4,000)

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+$5,000$87,35025d