Deal Sheet: 2026 Aviator Reserve

Diffee Lincoln · El Reno, OK · VIN: 5LM5J7WC7TGL24144

Negotiation Guide

Opening Offer

$73,604

Fair Price

$75,104

Walk Away Above

$74,337

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$65,477

Est. Invoice$67,684

Holdback (est.)$2,207

MSRP (Sticker)$73,570

Asking Price$78,570

Markup+$5,000

Est. Dealer Margin on This Car$13,093

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory199 vehicles

Avg Markup (All Models)+$990

Avg Markup (Aviator)+$5,000

% Below MSRP51%

Avg Days to Sell24 days

Avg Sold Markup+$139

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