Deal Sheet: 2026 Aviator Reserve

Bondy's Lincoln · Dothan, AL · VIN: 5LM5J7WC7TGL20658

Negotiation Guide

Opening Offer

$75,728

Fair Price

$77,228

Walk Away Above

$76,674

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$67,747

Est. Invoice$70,030

Holdback (est.)$2,284

MSRP (Sticker)$76,120

Asking Price$81,120

Markup+$5,000

Est. Dealer Margin on This Car$13,373

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)-$1,221

Avg Markup (Aviator)+$5,000

% Below MSRP87%

Avg Days to Sell15 days

Avg Sold Markup-$537

Price History

Jul 9, 2026$77,120 → $81,120(+$4,000)

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