Deal Sheet: 2026 Aviator Reserve

Allan Vigil Lincoln · Morrow, GA · VIN: 5LM5J7WC7TGL20241

Negotiation Guide

Opening Offer

$68,132

Fair Price

$69,632

Walk Away Above

$69,154

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$61,121

Est. Invoice$63,181

Holdback (est.)$2,060

MSRP (Sticker)$68,675

Asking Price$73,675

Markup+$5,000

Est. Dealer Margin on This Car$12,554

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory249 vehicles

Avg Markup (All Models)-$80

Avg Markup (Aviator)+$5,000

% Below MSRP73%

Avg Days to Sell22 days

Avg Sold Markup+$20

Price History

Jul 9, 2026$69,675 → $73,675(+$4,000)

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