Deal Sheet: 2026 Aviator Reserve

Gary Yeomans Lincoln Ocala · Ocala, FL · VIN: 5LM5J7WC7TGL20174

Negotiation Guide

Opening Offer

$69,547

Fair Price

$71,047

Walk Away Above

$70,476

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$62,215

Est. Invoice$64,313

Holdback (est.)$2,097

MSRP (Sticker)$69,905

Asking Price$74,905

Markup+$5,000

Est. Dealer Margin on This Car$12,690

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory419 vehicles

Avg Markup (All Models)-$576

Avg Markup (Aviator)+$5,000

% Below MSRP84%

Avg Days to Sell16 days

Avg Sold Markup-$275

Price History

Jul 9, 2026$70,905 → $74,905(+$4,000)

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