Deal Sheet: 2026 Aviator Reserve

Parks Lincoln of Longwood · Longwood, FL · VIN: 5LM5J7WC7TGL19199

Negotiation Guide

Opening Offer

$74,771

Fair Price

$76,271

Walk Away Above

$75,820

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$67,079

Est. Invoice$69,340

Holdback (est.)$2,261

MSRP (Sticker)$75,370

Asking Price$80,370

Markup+$5,000

Est. Dealer Margin on This Car$13,291

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)+$4,280

Avg Markup (Aviator)+$5,000

% Below MSRP5%

Avg Days to Sell19 days

Avg Sold Markup+$1,531

Price History

Jul 9, 2026$76,370 → $80,370(+$4,000)

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