Deal Sheet: 2026 Aviator Reserve

Cannon Lincoln of Pascagoula · Pascagoula, MS · VIN: 5LM5J7WC6TGL24264

Negotiation Guide

Opening Offer

$70,709

Fair Price

$72,209

Walk Away Above

$71,442

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$62,901

Est. Invoice$65,021

Holdback (est.)$2,120

MSRP (Sticker)$70,675

Asking Price$75,675

Markup+$5,000

Est. Dealer Margin on This Car$12,774

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory123 vehicles

Avg Markup (All Models)-$1,055

Avg Markup (Aviator)+$5,000

% Below MSRP59%

Avg Days to Sell37 days

Avg Sold Markup-$89

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