Deal Sheet: 2026 Aviator Reserve

Riser Lincoln · Hot Springs, AR · VIN: 5LM5J7WC6TGL23552

Negotiation Guide

Opening Offer

$72,999

Fair Price

$74,499

Walk Away Above

$73,732

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$64,939

Est. Invoice$67,128

Holdback (est.)$2,189

MSRP (Sticker)$72,965

Asking Price$77,965

Markup+$5,000

Est. Dealer Margin on This Car$13,026

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory166 vehicles

Avg Markup (All Models)-$410

Avg Markup (Aviator)+$5,000

% Below MSRP77%

Avg Days to Sell22 days

Avg Sold Markup-$477

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