Deal Sheet: 2026 Aviator Reserve

Cannon Lincoln of Starkville · Starkville, MS · VIN: 5LM5J7WC6TGL23129

Negotiation Guide

Opening Offer

$71,189

Fair Price

$72,689

Walk Away Above

$71,922

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$63,328

Est. Invoice$65,463

Holdback (est.)$2,135

MSRP (Sticker)$71,155

Asking Price$76,155

Markup+$5,000

Est. Dealer Margin on This Car$12,827

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$968

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell22 days

Avg Sold Markup-$1,426

Cheaper Aviator Reserve Inventory

Al Packer LincolnWest Palm Beach, FL

+$5,000$89,15046d

Napleton LincolnGlenview, IL

+$5,000$77,97039d

East Carolina LincolnGreenville, NC

+$5,000$90,01046d

Knudtsen Foothills LincolnSpokane, WA

+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$84,12039d

Varsity Lincoln, Inc.Novi, MI

+$5,000$87,07046d

David McDavid Lincoln FriscoFrisco, TX

+$5,000$89,10044d

Bob Smith Lincoln, Inc.Billings, MT

+$5,000$85,50046d

North Park LincolnSan Antonio, TX

+$5,000$74,50046d