Deal Sheet: 2026 Aviator Reserve

Beach Lincoln · Myrtle Beach, SC · VIN: 5LM5J7WC6TGL22997

Negotiation Guide

Opening Offer

$69,459

Fair Price

$70,959

Walk Away Above

$70,192

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$61,788

Est. Invoice$63,871

Holdback (est.)$2,083

MSRP (Sticker)$69,425

Asking Price$74,425

Markup+$5,000

Est. Dealer Margin on This Car$12,637

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory387 vehicles

Avg Markup (All Models)-$1,212

Avg Markup (Aviator)+$5,000

% Below MSRP86%

Avg Days to Sell24 days

Avg Sold Markup-$244

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