Deal Sheet: 2026 Aviator Reserve

Cannon Lincoln of Cleveland · Cleveland, MS · VIN: 5LM5J7WC6TGL20683

Negotiation Guide

Opening Offer

$70,790

Fair Price

$72,290

Walk Away Above

$71,723

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$63,328

Est. Invoice$65,463

Holdback (est.)$2,135

MSRP (Sticker)$71,155

Asking Price$76,155

Markup+$5,000

Est. Dealer Margin on This Car$12,827

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory90 vehicles

Avg Markup (All Models)-$1,372

Avg Markup (Aviator)+$5,000

% Below MSRP89%

Avg Days to Sell23 days

Avg Sold Markup-$222

Price History

Jul 9, 2026$72,155 → $76,155(+$4,000)

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