Deal Sheet: 2026 Aviator Reserve

Ray Pearman Lincoln, Inc · Huntsville, AL · VIN: 5LM5J7WC6TGL19985

Negotiation Guide

Opening Offer

$73,938

Fair Price

$75,438

Walk Away Above

$74,879

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$66,145

Est. Invoice$68,374

Holdback (est.)$2,230

MSRP (Sticker)$74,320

Asking Price$79,320

Markup+$5,000

Est. Dealer Margin on This Car$13,175

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)+$4,222

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell22 days

Avg Sold Markup+$1,625

Price History

Jul 9, 2026$75,320 → $79,320(+$4,000)

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