Deal Sheet: 2026 Aviator Reserve

Bill Collins Lincoln · Louisville, KY · VIN: 5LM5J7WC6TGL19940

Negotiation Guide

Opening Offer

$69,269

Fair Price

$70,769

Walk Away Above

$70,197

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$61,966

Est. Invoice$64,055

Holdback (est.)$2,089

MSRP (Sticker)$69,625

Asking Price$74,625

Markup+$5,000

Est. Dealer Margin on This Car$12,659

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory399 vehicles

Avg Markup (All Models)-$19

Avg Markup (Aviator)+$5,000

% Below MSRP66%

Avg Days to Sell22 days

Avg Sold Markup-$421

Price History

Jul 9, 2026$70,625 → $74,625(+$4,000)

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