Deal Sheet: 2026 Aviator Reserve

Billy Cain Ford-Lincoln of Cornelia, Inc. · Cornelia, GA · VIN: 5LM5J7WC5TGL16737

Negotiation Guide

Opening Offer

$71,146

Fair Price

$72,646

Walk Away Above

$72,181

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$63,826

Est. Invoice$65,978

Holdback (est.)$2,151

MSRP (Sticker)$71,715

Asking Price$76,715

Markup+$5,000

Est. Dealer Margin on This Car$12,889

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)+$630

Avg Markup (Aviator)+$5,000

% Below MSRP63%

Avg Days to Sell23 days

Avg Sold Markup-$342

Price History

Jul 9, 2026$72,715 → $76,715(+$4,000)

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