Deal Sheet: 2026 Aviator Reserve

Sewell Lincoln · Odessa, TX · VIN: 5LM5J7WC5TGL04118

Negotiation Guide

Opening Offer

$68,291

Fair Price

$69,791

Walk Away Above

$69,313

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$61,263

Est. Invoice$63,328

Holdback (est.)$2,065

MSRP (Sticker)$68,835

Asking Price$73,835

Markup+$5,000

Est. Dealer Margin on This Car$12,572

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)+$957

Avg Markup (Aviator)+$5,000

% Below MSRP68%

Avg Days to Sell15 days

Avg Sold Markup-$634

Price History

Jul 9, 2026$69,835 → $73,835(+$4,000)

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