Deal Sheet: 2026 Aviator Reserve

Sterling Lincoln · Opelousas, LA · VIN: 5LM5J7WC4TGL25347

Negotiation Guide

Opening Offer

$79,134

Fair Price

$80,634

Walk Away Above

$79,867

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$70,399

Est. Invoice$72,772

Holdback (est.)$2,373

MSRP (Sticker)$79,100

Asking Price$84,100

Markup+$5,000

Est. Dealer Margin on This Car$13,701

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory227 vehicles

Avg Markup (All Models)-$727

Avg Markup (Aviator)+$5,000

% Below MSRP79%

Avg Days to Sell25 days

Avg Sold Markup-$682

Price History

Jul 9, 2026$80,100 → $84,100(+$4,000)

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