Deal Sheet: 2026 Aviator Reserve

O. C. Welch Lincoln · Hardeeville, SC · VIN: 5LM5J7WC4TGL22352

Negotiation Guide

Opening Offer

$69,369

Fair Price

$70,869

Walk Away Above

$70,102

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$61,708

Est. Invoice$63,788

Holdback (est.)$2,080

MSRP (Sticker)$69,335

Asking Price$74,335

Markup+$5,000

Est. Dealer Margin on This Car$12,627

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$680

Avg Markup (Aviator)+$5,000

% Below MSRP76%

Avg Days to Sell24 days

Avg Sold Markup-$743

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