Deal Sheet: 2026 Aviator Reserve

Gray-Daniels Ford Lincoln · Brandon, MS · VIN: 5LM5J7WC4TGL15997

Negotiation Guide

Opening Offer

$79,203

Fair Price

$80,703

Walk Away Above

$80,272

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$71,058

Est. Invoice$73,453

Holdback (est.)$2,395

MSRP (Sticker)$79,840

Asking Price$84,840

Markup+$5,000

Est. Dealer Margin on This Car$13,782

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$1,082

Avg Markup (Aviator)+$5,000

% Below MSRP83%

Avg Days to Sell23 days

Avg Sold Markup-$668

Price History

Jul 9, 2026$80,840 → $84,840(+$4,000)

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