Deal Sheet: 2026 Aviator Reserve

Sandy Sansing Lincoln · Daphne, AL · VIN: 5LM5J7WC3TGL23606

Negotiation Guide

Opening Offer

$77,134

Fair Price

$78,634

Walk Away Above

$77,867

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$68,619

Est. Invoice$70,932

Holdback (est.)$2,313

MSRP (Sticker)$77,100

Asking Price$82,100

Markup+$5,000

Est. Dealer Margin on This Car$13,481

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory154 vehicles

Avg Markup (All Models)-$1,878

Avg Markup (Aviator)+$5,000

% Below MSRP88%

Avg Days to Sell24 days

Avg Sold Markup-$680

Price History

Jul 9, 2026$78,100 → $82,100(+$4,000)

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