Deal Sheet: 2026 Aviator Reserve

Big Country Ford Lincoln · Brownwood, TX · VIN: 5LM5J7WC3TGL21273

Negotiation Guide

Opening Offer

$67,884

Fair Price

$69,384

Walk Away Above

$68,905

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$60,898

Est. Invoice$62,951

Holdback (est.)$2,053

MSRP (Sticker)$68,425

Asking Price$73,425

Markup+$5,000

Est. Dealer Margin on This Car$12,527

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory22 vehicles

Avg Markup (All Models)+$2,045

Avg Markup (Aviator)+$5,000

% Below MSRP41%

Avg Days to Sell18 days

Avg Sold Markup-$364

Price History

Jul 9, 2026$69,425 → $73,425(+$4,000)

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+$5,000$87,35025d