Deal Sheet: 2026 Aviator Reserve

Planet Lincoln · Spring, TX · VIN: 5LM5J7WC2TGL23550

Negotiation Guide

Opening Offer

$75,134

Fair Price

$76,634

Walk Away Above

$75,867

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$66,839

Est. Invoice$69,092

Holdback (est.)$2,253

MSRP (Sticker)$75,100

Asking Price$80,100

Markup+$5,000

Est. Dealer Margin on This Car$13,261

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory1099 vehicles

Avg Markup (All Models)-$980

Avg Markup (Aviator)+$5,000

% Below MSRP80%

Avg Days to Sell22 days

Avg Sold Markup-$585

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