Deal Sheet: 2026 Aviator Reserve

North Park Lincoln · San Antonio, TX · VIN: 5LM5J7WC2TGL21409

Negotiation Guide

Opening Offer

$68,950

Fair Price

$70,450

Walk Away Above

$69,975

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$61,855

Est. Invoice$63,940

Holdback (est.)$2,085

MSRP (Sticker)$69,500

Asking Price$74,500

Markup+$5,000

Est. Dealer Margin on This Car$12,645

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory288 vehicles

Avg Markup (All Models)+$3,861

Avg Markup (Aviator)+$5,000

% Below MSRP19%

Avg Days to Sell19 days

Avg Sold Markup+$1,670

Price History

Jul 9, 2026$70,500 → $74,500(+$4,000)

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d