Deal Sheet: 2026 Aviator Reserve

West Point Lincoln of Sugar Land · Houston, TX · VIN: 5LM5J7WC2TGL19420

Negotiation Guide

Opening Offer

$73,026

Fair Price

$74,526

Walk Away Above

$74,068

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$65,513

Est. Invoice$67,721

Holdback (est.)$2,208

MSRP (Sticker)$73,610

Asking Price$78,610

Markup+$5,000

Est. Dealer Margin on This Car$13,097

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,693

Avg Markup (Aviator)+$5,000

% Below MSRP13%

Avg Days to Sell18 days

Avg Sold Markup+$1,138

Price History

Jul 9, 2026$74,610 → $78,610(+$4,000)

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+$5,000$87,35025d