Deal Sheet: 2026 Aviator Reserve

Sam Galloway Lincoln · Fort Myers, FL · VIN: 5LM5J7WC2TGL16369

Negotiation Guide

Opening Offer

$72,574

Fair Price

$74,074

Walk Away Above

$73,615

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$65,108

Est. Invoice$67,303

Holdback (est.)$2,195

MSRP (Sticker)$73,155

Asking Price$78,155

Markup+$5,000

Est. Dealer Margin on This Car$13,047

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory622 vehicles

Avg Markup (All Models)-$175

Avg Markup (Aviator)+$5,000

% Below MSRP72%

Avg Days to Sell23 days

Avg Sold Markup-$158

Price History

Jul 9, 2026$74,155 → $78,155(+$4,000)

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