Deal Sheet: 2026 Aviator Reserve

Findlay Lincoln · Henderson, NV · VIN: 5LM5J7WC1TGL23975

Negotiation Guide

Opening Offer

$71,389

Fair Price

$72,889

Walk Away Above

$72,122

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$63,506

Est. Invoice$65,647

Holdback (est.)$2,141

MSRP (Sticker)$71,355

Asking Price$76,355

Markup+$5,000

Est. Dealer Margin on This Car$12,849

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)+$3,295

Avg Markup (Aviator)+$5,000

% Below MSRP26%

Avg Days to Sell19 days

Avg Sold Markup+$2,191

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