Deal Sheet: 2026 Aviator Reserve

Stivers Ford Lincoln · Montgomery, AL · VIN: 5LM5J7WC1TGL22924

Negotiation Guide

Opening Offer

$72,709

Fair Price

$74,209

Walk Away Above

$73,442

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$64,681

Est. Invoice$66,861

Holdback (est.)$2,180

MSRP (Sticker)$72,675

Asking Price$77,675

Markup+$5,000

Est. Dealer Margin on This Car$12,994

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory466 vehicles

Avg Markup (All Models)-$1,151

Avg Markup (Aviator)+$5,000

% Below MSRP89%

Avg Days to Sell18 days

Avg Sold Markup-$1,064

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