Deal Sheet: 2026 Aviator Reserve

Sanderson Lincoln · Phoenix, AZ · VIN: 5LM5J7WC1TGL22356

Negotiation Guide

Opening Offer

$77,134

Fair Price

$78,634

Walk Away Above

$77,867

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$68,619

Est. Invoice$70,932

Holdback (est.)$2,313

MSRP (Sticker)$77,100

Asking Price$82,100

Markup+$5,000

Est. Dealer Margin on This Car$13,481

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)+$3,171

Avg Markup (Aviator)+$5,000

% Below MSRP28%

Avg Days to Sell19 days

Avg Sold Markup+$1,627

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