Deal Sheet: 2026 Aviator Reserve

Findlay Lincoln · Henderson, NV · VIN: 5LM5J7WC1TGL20719

Negotiation Guide

Opening Offer

$71,751

Fair Price

$73,251

Walk Away Above

$72,788

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$64,369

Est. Invoice$66,539

Holdback (est.)$2,170

MSRP (Sticker)$72,325

Asking Price$77,325

Markup+$5,000

Est. Dealer Margin on This Car$12,956

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)+$3,295

Avg Markup (Aviator)+$5,000

% Below MSRP26%

Avg Days to Sell19 days

Avg Sold Markup+$2,191

Price History

Jul 9, 2026$73,325 → $77,325(+$4,000)

Cheaper Aviator Reserve Inventory

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+$5,000$90,01046d

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

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+$5,000$87,35025d