Deal Sheet: 2026 Aviator Reserve

Jim Burke Lincoln · Bakersfield, CA · VIN: 5LM5J7WC1TGL20686

Negotiation Guide

Opening Offer

$77,448

Fair Price

$78,948

Walk Away Above

$78,399

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$69,287

Est. Invoice$71,622

Holdback (est.)$2,336

MSRP (Sticker)$77,850

Asking Price$82,850

Markup+$5,000

Est. Dealer Margin on This Car$13,564

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)+$1,025

Avg Markup (Aviator)+$5,000

% Below MSRP49%

Avg Days to Sell10 days

Avg Sold Markup-$590

Price History

Jul 9, 2026$78,850 → $82,850(+$4,000)

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