Deal Sheet: 2026 Aviator Reserve

Riser Lincoln · Hot Springs, AR · VIN: 5LM5J7WC1TGL20509

Negotiation Guide

Opening Offer

$70,472

Fair Price

$71,972

Walk Away Above

$71,404

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$63,043

Est. Invoice$65,168

Holdback (est.)$2,125

MSRP (Sticker)$70,835

Asking Price$75,835

Markup+$5,000

Est. Dealer Margin on This Car$12,792

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory166 vehicles

Avg Markup (All Models)-$410

Avg Markup (Aviator)+$5,000

% Below MSRP77%

Avg Days to Sell22 days

Avg Sold Markup-$477

Price History

Jul 9, 2026$71,835 → $75,835(+$4,000)

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+$5,000$90,01046d

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

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+$5,000$87,35025d