Deal Sheet: 2026 Aviator Reserve

Mike Castrucci Lincoln of Alexandria · Alexandria, KY · VIN: 5LM5J7WC1TGL19991

Negotiation Guide

Opening Offer

$69,489

Fair Price

$70,989

Walk Away Above

$70,222

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$61,815

Est. Invoice$63,899

Holdback (est.)$2,084

MSRP (Sticker)$69,455

Asking Price$74,455

Markup+$5,000

Est. Dealer Margin on This Car$12,640

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory214 vehicles

Avg Markup (All Models)-$1,689

Avg Markup (Aviator)+$5,000

% Below MSRP86%

Avg Days to Sell24 days

Avg Sold Markup-$951

Price History

Jul 9, 2026$70,455 → $74,455(+$4,000)

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