Deal Sheet: 2026 Aviator Reserve

Rountree-Moore Lincoln · Lake City, FL · VIN: 5LM5J7WC0TGL25412

Negotiation Guide

Opening Offer

$75,099

Fair Price

$76,599

Walk Away Above

$75,832

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$66,808

Est. Invoice$69,060

Holdback (est.)$2,252

MSRP (Sticker)$75,065

Asking Price$80,065

Markup+$5,000

Est. Dealer Margin on This Car$13,257

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)+$256

Avg Markup (Aviator)+$5,000

% Below MSRP72%

Avg Days to Sell22 days

Avg Sold Markup-$250

Price History

Jul 9, 2026$76,065 → $80,065(+$4,000)

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