Deal Sheet: 2026 Aviator Reserve

North Park Lincoln · San Antonio, TX · VIN: 5LM5J7WC0TGL24907

Negotiation Guide

Opening Offer

$69,959

Fair Price

$71,459

Walk Away Above

$70,692

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$62,233

Est. Invoice$64,331

Holdback (est.)$2,098

MSRP (Sticker)$69,925

Asking Price$74,925

Markup+$5,000

Est. Dealer Margin on This Car$12,692

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory288 vehicles

Avg Markup (All Models)+$3,861

Avg Markup (Aviator)+$5,000

% Below MSRP19%

Avg Days to Sell19 days

Avg Sold Markup+$1,670

Price History

Jul 9, 2026$70,925 → $74,925(+$4,000)

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